The Advertisers Association of Nigeria (ADVAN) has revealed it has concluded all arrangements to host the 12th edition of the ADVAN African Awards for Marketing Excellence, an event that stands as a pinnacle of recognition within Nigeria’s Marketing Community and is revered for its prestige and significance.
The association made this known yesterday, during a parley with members of the press at its office, yesterday. According to the association, the awards dinner is scheduled for Sunday, the 26th of November 2023, and will take place at The Civic Centre, Ozumba Mbadiwe Avenue, Lagos.
According to the President of ADVAN, Mr. Osamede Uwubanmwen, this year’s awards promise to showcase an impressive array of categories, stating that ADVAN African Awards for Marketing Excellence are bestowed upon entities and marketing professionals who have achieved remarkable success through innovative and efficacious marketing initiatives in the course of the year.
“The ADVAN African Marketing Excellence Awards have matured over time, adapting to advancements in marketing theory and practice, thereby mirroring the growing recognition of marketing’s pivotal role as the primary driver of value generation for every7 business businesses. Through these awards, ADVAN pledges to underscore the fundamental importance of marketing in business and wealth creation,” he said.
Speaking on what is new for the awards ceremony this year, Yusuf Murtala Marketing Director Coca-cola Nigeria and distinguished Chairman of the ADVAN Awards planning Committee revealed that this year’s edition introduces several exciting developments, including an expansion to the The Future Leader of Marketing Category which now has two parts: one for undergraduates and one for young marketing managers.
“We also created the Young Managers Awards , which will see contestants competing by writing the most compelling advertising brief, as precursor to winning the award. This part of the competition will be done in the weeks leading to the awards, and it’s objective is to support capacity growth among young professionals in the client side of business. The “People’s Brand Award,” the only category determined by online voting is also now expanded to now includes four parts: Fintech, FMCG, Telecommunications, and Financial Institutions,” he revealed.
The association also unveiled its lineup of jury to adjudicate entries for this year’s awards. Speaking on this, Chief Executive of ADVAN, Mrs Ediri Ediale stated, “the ADVAN African Awards for Marketing Excellence has earned its reputation as the most respected and sought-after awards in the industry due to the meticulous evaluation process that it involves. “Each year, ADVAN assembles a team of the most accomplished professionals in the industry to carefully select the winners.
This process relies on globally recognized best practice judging criteria as the foundation for selection. The awards’ jury for 2023 comprises a distinguished panel of professionals, with Prof. Dixon-Ogbechi, Bolajoko N. PhD., Professor of Marketing & Decision Sciences and Head of the Department of Business Administration at the University of Lagos, leading the jury,” she said.
Other members include Ikechukwu Obiaya, PhD., Dean, School of Media & Communications, Pan-Atlantic University; Omotola Bamigbaiye-Elatuyi, PhD., Marketing Director Sub Saharan Africa, Pladis Global; Ehis Emokhare, Acting Head, Media, Globacom; Victor Ukwat, Convener, The Winning Edge, Dotun Babatunnde, Head of Digital Marketing (B2C), Olam’s Grain Nigeria; Stanislaus Martins, President, Association of Digital Marketing Professionals and Lanre Fasakin, Managing Director, CMRG Limited
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ADVAN AWARDS EVALUATION PROCESS
The evaluation process of the ADVAN African Awards for Marketing Excellence is why it stands as the most respected and sought after award in the industry
Each year ADVAN brings together a team of the most cerebral brains in the industry to carefully select the winners, relying on laid down global best practice judging criteria as the basis for selection
The objective of the evaluation process is in two very significant parts
1, To rewards and celebrate excellence in marketing
2, Ensure growth and development for the industry by providing clear scientific guidelines, which should serve as bench
mark and guide for all marketing activities
It has been noticed that winners of the ADVAN awards are usually leaders in their various industries and categories
A past winner testified that before the start of any marketing campaign, they study the advan awards awards guidelines for that particular activity, which has helped them not only to win awards but to also
excel in brand leadership
NEW DEVELOPMENTS FOR THE 2023 AWARDS
This year introduces some very exciting developments for the awards
The Future Leader of Marketing Category now has two parts
One for undergraduates and one for young marketing managers
The Young Managers Awards will see contestants competing by writing the most compelling advertising brief, as precursor to winning the award, this part of the competition will be done in the weeks leading to the awards, it’s objective is to support capacity growth among young client side marketing managers
Also ‘The People’s Brand Award’ which is the only category given out by online voting, (here the consumers vote their favorite brand )
Has been expanded into four parts
People’s Brand Award -Fintech
People’s Brand Award-FMCG
People’s Brand Award-Telecommunications
People’s Brand Award-Financial Institution
AWARDS PLANNING TEAM
This year’s event promises be a truly spectacular outing, with the awards planning, handled by thorough bred professionals, chaired by Mr Yusuf Murtala, Marketkng Director Coca-Cola Nigeria
Other committee members include:
Nwando Ajene – 1st Vice President ADVAN
Obum Okoli – National Trade Marketing Manager AbInbev/Executive Council Member ADVAN
CEO/Executive Director, Advertisers Association of Nigeria
Kenneth Iruonagbe, Digital Brand Manager, Tolaram Group/Executive Council Member ADVAN
Tolu Olanipekun, Head of Marketing, MOUKA Limited/Executive Council Member ADVAN
Akinrimisi Samuel Olabode
Deputy Marketing Director CWAy Food and Beverages Nigeria Ltd
Sandra Amachree Head Marketing Communications Nigeria Breweries Plc
Omolara Banjoko, Marketing Manager, FrieslandCampina WAMCO Nigeria Plc./Executive Council Member ADVAN
Dorcas Mashingil. Senior Brand Manager RTS, Guinness Nigeria Plc.
The 2023 Jury, a crop of the most
experienced and talented professionals, will be led by
PROF. DIXON-OGBECHI, BOLAJOKO N. PhD.
(Professor of Marketing & Decision Sciences) Head, Department of Business Administration, University of Lagos.
While other members of the Jury are:
IKECHUKWU OBIAYA PhD.
Dean, School of Media & Communications, Pan-Atlantic University.
OMOTOLA BAMIGBAIYE-ELATUYI, PhD.
Marketing Director Sub Saharan Africa, Pladis Global.
Acting Head, Media, Globacom.
Convener, The Winning Edge.
Head of Digital Marketing(B2C), Olams Grain Nigeria.
President, Association of Digital Marketing Professionals.
Managing Director, CMRG Limited
It suffices to say that ADVAN has converged the most outstanding team of professionals, to deliver the most prestigious, innovative and value driven event of the year.