The Brand Journalists Association of Nigeria (BJAN) is gearing up for its highly anticipated annual Brands and Marketing Conference. This flagship event promises to unite industry stakeholders, thought leaders, and seasoned analysts from the integrated marketing communications sector. With a focus on fostering dialogue, sharing insights, and exploring innovative strategies, the conference aims to shape the future of branding and marketing in Nigeria. Attendees can look forward to an engaging platform for networking and collaboration, as well as thought-provoking discussions that address the sector’s evolving landscape
Mark your calendars for Friday, December 6, 2024, as the prestigious BJAN Brands and Marketing Conference takes center stage at the Oriental Hotel, Victoria Island, Lagos. This landmark event is set to become a dynamic hub for industry leaders and innovators, offering a platform for deep discussions and the unveiling of cutting-edge trends shaping the marketing and branding
The 12th edition of the BJAN Brands and Marketing Conference will feature Otunba Bimbo Ashiru, Chairman of Odu’a Group of Companies, as the keynote speaker. With the theme “Rebuilding Consumer Confidence: Addressing Policy Impact and Market Realities,” the conference promises a thought-provoking exploration of critical issues affecting the industry. Ashiru’s insights, drawn from his wealth of experience, will set the tone for engaging discussions on how to navigate evolving market dynamics and rebuild trust in today’s complex consumer landscape.
Some of the issues from the keynote presentation will be further dissected by brand experts and analysts lined up as panelists.
These include , CEO of Absolute PR,Akonte Ekine; Corporate Communications/Public Affairs Manager, Nestle Nigeria, Victoria Uwadoka, and Partner, CMC Connect LLP, Adetola Odusote.
Others are a Media Personality, Amanda Madubuko, and CEO of Digisplash, Damola Salvador.
Organised annually by the body of journalists in the marketing communications industry, the conference is a flagship event focusing on key issues in the Nigerian integrated marketing communications industry and beyond.
The Chairman of the Brand Journalists Association of Nigeria (BJAN), Clara Okoro, has announced that this year’s conference will delve into the critical impact of government policies on consumer behavior and brand resilience. With topics ranging from interest rate adjustments and tax policies to the effects of subsidy removal, the event will explore how these economic shifts shape disposable income and consumer spending. The conference aims to provide actionable insights for brands to adapt their strategies, stay relevant, and sustain profitability amidst economic pressures and policy-driven challenges.
