Adron Homes and Properties, dedicated to preserving Nigeria’s rich cultural heritage and advancing national development, has announced its sponsorship and partnership with the House of Oduduwa for the 2024 Olojo Festival. The festival, held annually in Ile-Ife, Osun State, celebrates the traditions and history of the Yoruba people. Through this collaboration, Adron Homes reaffirms its commitment to sustainability and the promotion of cultural values that strengthen national pride.
During a courtesy visit to the Ooni of Ife, Ooni Adeyeye Enitan Ogunwusi Ojaja II CFR, on September 19, 2024, Adron Homes and Properties reaffirmed their deep-rooted partnership with the Yoruba monarch. Led by Managing Director Mrs. Adenike Ajobo, the company celebrated its six-year sponsorship of the historic Olojo Festival, a cultural event marking the new year in Yoruba cosmology. Held at the Ooni’s Enuwa Palace, this collaboration underscores Adron Homes’ commitment to preserving and promoting Yoruba heritage through the festival’s rich traditions.
 This renowned festival draws a vibrant mix of visitors from all walks of life, uniting in celebration as the Ooni adorns the revered Aare crown. In this sacred moment, he offers powerful prayers for the prosperity and well-being of the Yoruba people, both at home and across the globe.
In a message from Aare Adetola Emmanuel-King, Chairman and CEO of Adron Homes, Mrs. Ajobo highlighted the deep significance of the festival for the Yoruba community. She emphasized its role in preserving cultural heritage, fostering unity, and celebrating tradition, underscoring the festival as a cornerstone of Yoruba identity and pride.
“Adron will always support excellence and initiatives that promote Nigeria’s cultural uniqueness and diversity. This year’s theme, ‘Evolving Transformational Domestic Tourism with Community Festivals,’ perfectly encapsulates the essence of cultural heritage as a vital driver of economic progress. The Olojo Festival has evolved into an international showcase of our traditions and the potential of domestic tourism for sustainable development.”
She continued, “The Olojo Festival is a celebration of unity, resilience, and the rich cultural values of the Yoruba people. At Adron Homes, we view this festival not merely as a cultural event but as a platform for economic empowerment and transformation. Domestic tourism, driven by community festivals like Olojo, can significantly boost local economies, create job opportunities, and attract investments. Our mission aligns seamlessly with our commitment to providing affordable and accessible land and housing solutions across Nigeria and the diaspora.”
Adron Homes emphasized that the Ooni’s commitment to fostering local tourism and preserving cultural heritage has been a major inspiration behind the company’s ongoing support. The royal figure’s efforts to promote indigenous traditions and attract global attention to Nigeria’s rich culture have aligned with Adron Homes’ mission, strengthening their partnership and shared vision for community development.
“As we unveil the 2024 Olojo Festival, Adron Group stands firmly behind His Majesty’s vision of utilizing community festivals to drive transformational domestic tourism. We believe in the synergy of culture, tourism, and real estate development as a pathway to a stronger, more prosperous Nigeria. Together, we are committed to enhancing our communities and ensuring that both our land products and our communities continue to thrive in harmony with the values that define us.”
