L-R: General Manager, Nigerian Bottling Company, Goran Sladic; General Manager, Coca-Cola Nigeria Limited, Fiyin Adewakun; Marketing Director, Coca-Cola Nigeria Limited, Yusuf Murtala; Head of Trade Marketing, Nigerian Bottling Company, Dayo Adefulu and Schweppes new ambassadors, Sharon Ooja and Ebuka Obi-Uchendu during the unveiling of Schweppes 40cl PET Bottle in Lagos
Schweppes, a sparkling
The launch event, which held at the W Bar, Ikoyi, Lagos, was well attended by Nigerian celebrities from the entertainment industry as well as many corporate executives. It was a night of music and fun even as the audience were treated to a sip of their favourite Schweppes in the new bottle.
Top music artistes like Byno, Chike, Wande Coal, Dbanj and the Okoye brothers, P Square engaged the audience with their energetic and classical songs that left guests excitedat the event. The soiree also saw the Brand Ambassadors Ebuka Obi-Uchendu and Nollywood sensation Sharon Ooja in attendance.
Marketing Director, Coca-Cola Nigeria, Yusuf Murtala, said at the event that the aim of the Schweppes 40cl PET Bottle launch is to revolutionize the approach to how people socialise and foster positive connections.
“Schweppes has an illustrious history of delivering exceptional and timeless flavors. Our objective is to elevate our consumers’ experience with the brand. With our innovative new bottles, consumers can now savor our premium brand and experience refreshment whenever and wherever they desire,” he remarked
Also speaking, Senior Marketing Manager, Flavours, Coca-Cola Nigeria, Adesoji Omoigui, emphasised that “the newest inclusion to the Schweppes family aims to provide elevated and gratifying socializing experience. The Virgin Mojito, Chapman and Pineapple with Malt Extract variants in the PET bottles are the perfect fusion of taste and style.”
In a statement after the event, the company said Coca-Cola Nigeria Limited is a total beverage company, offering one of the world’s most valuable brands, Coca-Cola. Our company portfolio includes valuable beverage brands, such as Coca-Cola, Fanta, Sprite, 5Alive juices, Eva water, Schweppes, and Limca.
“We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting packaging recycling across our value chain.
“With our bottling partners, we employ more than 5,000 people with over 700,000 distribution partners helping bring economic opportunity to local communities. Learn more at the Coca-Cola Nigeria website at www.coca-cola.com.ng and follow us on Twitter, Instagram, Facebook and LinkedIn,” the statement added.